FRONTIER ROGUE 

PRIVACY POLICY 

Last Updated: March 1, 2026 

1. Introduction 

Wearspeak Brands LLC, a California limited liability company, doing business as Frontier Rogue (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or make a purchase from us. It also describes your rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). 

By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site. 

 

2. Information We Collect 

We may collect the following categories of personal information: 

 

a. Information You Provide Directly 

  • Name and contact information (email address, mailing address, phone number) 
  • Payment information (processed securely by third-party payment processors; we do not store full payment details) 
  • Order details and purchase history 
  • Communications you send us (e.g., customer service inquiries) 

 

b. Information Collected Automatically 

  • IP address and device identifiers 
  • Browser type and operating system 
  • Pages visited, time spent on site, and referring URLs 
  • Cookies and similar tracking technologies 

 

c. Information from Third Parties 

  • Fulfillment and shipping partners 
  • Payment processors 
  • Analytics providers 

 

3. How We Use Your Information 

We use the personal information we collect for the following purposes: 

  • To process and fulfill your orders 
  • To communicate with you about your orders, returns, or inquiries 
  • To send marketing and promotional communications (where you have opted in or as permitted by law) 
  • To improve our website and product offerings 
  • To detect, prevent, and address fraud, security issues, and technical problems 
  • To comply with legal obligations 

 

4. Cookies and Tracking Technologies 

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and serve relevant advertisements. You may control cookie settings through your browser. Note that disabling cookies may affect site functionality. 

We do not respond to Do Not Track (DNT) signals at this time, but we honor opt-out requests as described in Section 8 below. 

 

5. How We Share Your Information 

We do not sell your personal information. We may share your information with: 

  • Third-party fulfillment and shipping partners (to complete your order) 
  • Payment processors (to process transactions) 
  • Analytics and marketing service providers (to help us understand and improve our business) 
  • Law enforcement or government authorities (when required by law or to protect our rights) 
  • Successors in the event of a business merger, acquisition, or sale of assets 

 

All third parties with whom we share data are required to handle it in accordance with applicable law. 

 

6. Your California Privacy Rights (CCPA/CPRA) 

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): 

 

a. Right to Know 

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the third parties with whom we share it. 

 

b. Right to Delete 

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions permitted by law. 

 

c. Right to Correct 

You have the right to request that we correct inaccurate personal information we hold about you. 

 

d. Right to Opt Out of Sale or Sharing 

We do not sell or share your personal information for cross-context behavioral advertising. However, if this changes, you will have the right to opt out. You may also submit an opt-out request at any time by contacting us at the information below. 

 

e. Right to Limit Use of Sensitive Personal Information 

To the extent we collect sensitive personal information (such as payment data), we use it only for the purposes of fulfilling your order and as otherwise permitted under the CPRA. 

 

f. Right to Non-Discrimination 

We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised your privacy rights. 

 

g. How to Submit a Request 

To exercise any of the rights above, please contact us at: 

Email: cowboy@frontierrogue.com 

We will respond to verifiable consumer requests within 45 days as required by law. We may need to verify your identity before processing your request. 

 

7. Opt-Out of Marketing Communications 

You may opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly at cowboy@frontierrogue.com. Please note that you may still receive transactional emails related to your orders even after opting out of marketing communications. 

 

8. Data Retention 

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it. 

 

9. Data Security 

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. 

 

10. Children’s Privacy 

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. 

 

11. Third-Party Links 

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently. 

 

12. Changes to This Privacy Policy 

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy. 

 

13. Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: 

 

Wearspeak Brands LLC (DBA Frontier Rogue) 

Email: cowboy@frontierrogue.com 

 

For CCPA/CPRA requests specifically, please include “Privacy Request” in your subject line so we can route your inquiry appropriately.